Assocham Seeks Speedy Implementation Of Direct Selling

Assocham asked the centre to speedily implement direct selling
guidelines to facilitate ease of doing business in this sector
The Department of Consumer Affairs must advise all states for
speedy implementation of the Centre's direct selling guidelines in letter
and spirit as that would help in recognizing the sector and removing all misconceptions
the chamber said in a statement
Direct selling industry is often mistaken as pyramid and money
circulation scheme which adversely affects its growth it said
Assocham suggested that the Centre refurbish status of direct sellers
and entrepreneurs by introducing necessary regulations and policy
reforms to facilitate growth of the USD 1 billion worth direct selling industry
Direct selling sector is also facing credit related challenges
as most banks do not recognizing direct selling business as an entrepreneurial
venture which leads to rejection of credit and loan sanction for the industry it added


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